Business Branding

Branding & Corporate Image

Retail Design: 99dollarGuitars®, Inc.

99dollarGuitars® is a retail chain based in Northern Nevada. Pictured here is the flagship location. The concept is to provide a high-end feel in a store that features guitars and related items selling for very little money. The owners wanted a store design that is easy to duplicate, low cost and able to be deployed very quickly. Stores typically occupy around 1400 square feet, including lesson space.

The final design (pictured) features an open beam ceiling painted a very dark purple that feels more like black but with a warmer feel. Also, bright lights tend to produce a lot of glare against black for people wearing glasses. Complimenting the open ceiling, the store features a gorgeous, high gloss, epoxy coated concrete floor dyed black. The color scheme includes a combination of brick reds and charcoals. And, light fixtures feature barn doors and scrims to give a hip, backstage feel.

Logo Design

For 99dollarGuitars®, we worked with artist, Mike Cowan to design a logo that would appeal to younger, would-be players, but also with a softened, punkish look that their parents could relate to. The final design shown here achieves that goal well. It also is easily adapted to single-color printing, which is important when producing brochures, etc. to be reproduced on a copier.

We follow several rules when designing logos. First, as mentioned, a logo should reproduce using a single ink color. Complicated logos using complex gradients and finely detailed outlines can be difficult to see in single colors and/or small sizes. We try to avoid fine details in general. In addition to disappearing in small sizes, they often show up as just a blur, particularly in lower resolution reproductions.

Also, it is generally preferable to use bold typefaces that are easy to read from any distance. Fine type becomes nearly impossible to read except in very close proximity.

Retail Package & Label Design

Retail package and label design is an art all its own. The JoeGuitar® brand guitar polish labels are high-gloss and can be applied mechanically or by hand, depending on the requirements of the manufacturer.

Business Development

Business Development Consultant

Business Development

iPutty is about business. Your business. Let’s face it, if you own a small business, you are probably putting in countless hours doing everything from handling clients, keeping the books, managing employees, dealing with computers, you name it. Because if you own your business, you do whatever it takes to make your enterprise a success.

At iPutty, we get it. But we also have been doing this long enough to know that, while we try, we can’t be experts at everything, and there simply aren’t enough hours in the day to do it all.

Be a Market Leader

There is no doubt that to get to the top of any field requires hard work. But, sometimes hard work is not enough. Developing your business requires resources. Not just capital, but experts. Experts who can position your company to get noticed and to make sure that your potential customers understand what you do.

Business Efficiency

Be sure your business operates as efficiently as possible. We’re all in business to turn a profit. Maximizing profitability means having the right number of employees doing the right things. It means keeping the optimum level of inventory and using technology whenever possible to improve business processes.

We have experience in a wide range of industries, from clinical medicine and diagnostic imaging, to small box retail and enterprise level eCommerce businesses. That experience, coupled with a deep understanding of how business works has put us in a position to help countless businesses like yours grow.