Reno Web Designer

Things to Consider Before Beginning Your Web Design Project

Give Website Visitors Enough Information

Your website is not a billboard. You can make it as big as you want, and say all you want. Think about your own web surfing habits. Have you ever honestly been disappointed by a website providing too much information? As long as the presentation is logical and easy to navigate, visitors to your website will find what they are looking for and ignore what they don’t care about.

Now think about how often you click on a website, scan the first page, then bounce within seconds. Why did you leave? Was it because you had been put off by the volume of information? The answer for the vast majority of website visitors is probably not. More likely is that valuable information was lacking. In other words, the site just didn’t provide what you were looking for.

Surprisingly, one of the most common statements we hear during an initial consultation prior to beginning a web design project is, “I don’t want my site to be too wordy.” The web is unique to all other forms of promotion. Be wordy. Visitors to your site will scan your pages for the information they want. To help them, use logical headings and navigation aids that give a clear indication of what your site contains. But, by all means, give your potential customers every reason to stick around and learn about you.

Active vs. Passive Media

During the planning stages of developing your website, it is worth considering the different types of media and their relationship to the web. Basically, media fall into two categories, active and passive. Active media require the prospect to take action in order to receive the promotional message. An example of this is a catalog; the reader initiates the receipt of the message and controls its delivery. Brochures also fall into the category of active media.

Passive media simply exist somewhere in the path of the viewer or listener. Radio and TV commercials are good examples. So are billboards and posters on buses and cabs. Passive messages are everywhere, from bowling allies to park benches and can be quite effective if properly initiated.

The Web is Unique Among Media

A website is unique in that it can combine both active and passive elements when presenting an overall marketing message. By nature, the visitor to a website must engage to actively navigate through it, but along the way, banners, animations, video, sound and other passive media may be used to attract his or her attention. It is important to recognize this when developing your website, because these are all design elements that can be controlled and that will impact the likelihood of the visitor becoming a customer or client.

Frequent Web Design Mistakes

Failing to Put Search Engines First

It doesn’t matter how cool your web site looks if no one sees it. Yes, it should look good, but search engine visibility is key to your online success. To that end, whatever web designer you choose, insist that he or she has a deep understanding of the search engine optimization process.

Cumbersome or Confusing Website Navigation

Remember that search engines will send traffic all over your site. In fact, only a fraction of your website visitors will actually enter through the home-page. It is absolutely essential that visitors know what to do to find the information they want from any page on your website. Otherwise, they’ll leave, never realizing that what they were looking for was just a couple clicks away.

Few or No Website Updates

Keeping your website fresh is key to encouraging frequent visits. At the very least, change the copyright date to the current year! Your potential clients expect your site to up to date. Don’t make the mistake of expecting them to call. They probably won’t, because a competitor is always available to provide what they were looking for.

Call 775.324.1644 to find out how iPutty will increase your website visibility, enhance your business
and fatten your bottom line. Or
email us.

Web Design for Local Business

Whether your business or other organization is in Reno or elsewhere, web design for a specific locality is different than web design for the entire country or the world. Say you own a car dealership in Seattle. the likelihood of anyone venturing across the country to buy from you is remote to say the least. Focussing on optimizing for your specific region is not just frequently easier to achieve high search engine rankings quickly, but it is generally more effective in reaching your likely customers.

Naturally, being based in Reno, NV, we build a lot of websites for Reno businesses. As a rule we always optimize for the region when designing Reno business websites. The results are nearly always fantastic.

Reno Web Design

Reno, like many other cities, has more than its share of web designers. iPutty is different than other Reno Web Designers. Our focus is on your business’ bottom line. Since iPutty is a web design & SEO firm, search engine optimization is an integral part of the design process, not something to invest in once the design work is complete. What could be more cost-effective than that? Call today. (775) 324-1644

Internet New Media

Using New Media to Promote Your Company

What is New Media?

The term “New Media” is used to describe those avenues that don’t include the traditional media outlets such as television, radio, newspapers, etc. Most commonly, new media refers to Internet technologies like streaming video, etc. The term can also be used to describe the Internet itself, as well as any other information delivery system like video games and others.

The ramifications of new media for advertisers is that there are more options for delivering your business’ message than at any time in human history. A good example of the effect of so called new media is Google’s “Universal Search,” dubbed “Google 2.0.” Essentially, the Google Universal Search returns the most relevant results for a given key phrase, regardless of the type of file. Little known among searchers is that Google has provided separate search engines for several categories of documents. These include vehicles for searching blogs, books, catalogs, programming code, a directory, financial documents, maps, news, patents, products, scholarly documents, video and of course, websites.

With Google 2.0, the familiar Google search box now returns the most relevant results from all of these indexes and lists them in the order in which it views as the most relevant to the key phrase.

What this means for advertisers is two fold. First, now is a critical time to consider using video content to augment, not only the user experience for visitors on your site, but also its position in the search rankings. Secondly, this means that in theory the ten website positions on the top level search results may be reduced to only a few, with the possibility of these positions being occupied by other types of content.

Podcasts Gaining Popularity

On the forefront of the new media boom is the Podcast. Podcasts are essentially topic-relevant audio and video files formatted to be played on portable music players, like the iPod. Supplying this type of document can very valuable to site visitors and is gaining popularity by the minute. How such files will ultimately be indexed by the major search engines remains to be seen, but with Google leading the way, there can be no doubt that the diversity of content that new media provides will be a huge factor on the Internet in the not so distant future.

The determination to be made by website owners is whether new media will have an impact on their website’s conversion rate and ultimately impact the company’s bottom line.

New Media is More than a Promotional Tool

Although new media has earned its place in the promotion of businesses and products/services, the possibilities are endless. These technologies are used increasingly in business to train employees and keep them up to speed with company events. It is also leading a new wave of entertainment with video sites like YouTube and MetaCafe redefining broadcast media.