Any Good SEO Company Out There?

Any Good SEO Company Out There?

The Truth About Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the most important, yet misunderstood aspects of website marketing. In essence, the concept of SEO is simple. By providing the most relevant website or web page to a given search string, Google, Yahoo! and other search engines will place a given website at the top of the returned web results.

So far, no great secret, but the issue of how search engines make that determination that is the root of great controversy and debate. And, scores of “search engine optimizers” stand at the ready, eager to sort it all out for any website owner with a credit card. The question remains: Is there any good SEO company out there?

Obviously, the answer is yes, but what business owner has the desire, let alone resources to hire 50 SEOs before finding one that achieves a profitable outcome? Yet, there are SEOs on every street corner, so how does a business owner get his or her website to the top of the search engine rankings without being taken to the cleaners?

The Problem with SEO Firms

To begin with, any chump with a computer can call himself an SEO or Search Engine Marketer. There is no grand SEO council deciding who will and will not be granted the authority to charge significant sums of money with the hope of pushing websites to those coveted top rankings. Not that regulation is any great solution, but there are abundant practices in use by some pretty big SEO firms that are outdated, unethical, don’t work and can actually do the website harm. And, many of these can result in the site’s removal from search engines altogether.

Without getting into link exchanges, paid directory submissions and all the other stuff that SEOs propagate with the full knowledge that they are ineffective; the entire practice of SEO as a business model runs in direct contrast to the goals of the businesses who use the service.

Search Engine Rankings is Not ROI

Business owners expect a return on their investments. SEO firms charge big bucks for a service that may or may not produce a result. This is true for other forms of marketing as well. However, no radio or TV station requires that advertisers sign onto a year long (or more) contract in which the station automatically charges the client’s credit card every month, and that makes no requirement of producing a positive result. Yet, that IS the state of the search engine optimization business.

(Most) SEOs Lack Understanding of General Business

SEO is marketing. Business owners view SEO in the same light as other promotional opportunities. They know that their websites must be seen to be effective, yet lack the background and knowledge to know what steps to take to achieve that result. SEOs, by extension, rarely have any understanding of their client’s industry, and therefore rely on the client for all of the information necessary to reach his or her clients. In short, SEO means pushing selected keywords and key phrases to the top. Nothing else.

The SEO might see results for the selected keywords, and gets paid whether anyone buys anything or not. It is our belief that SEOs should be able to assist in ensuring the success of the campaign (RIO), not just pushing keywords up the ladder.

iPutty is Different from Other SEO Firms

First, iPutty does not require monthly contracts. That is not to say that a business should expect instant results. Depending on how competitive the keywords, the time it takes to achieve top search engine rankings can vary from weeks to many months, sometimes more. The truth is, once that result has been achieved, maintaining that position is usually a whole lot less time consuming than getting there in the first place. What SEOs won’t tell you is that most of the heavy lifting is done in the first few months. After that, the site owner pays simply because of the contract.

Yes, There IS a Good SEO Company Out There

iPutty. Honest search engine results without the high cost and mystery of a typical SEO. And, we can help your business grow in other ways too. Give us a call to learn how we will get your business the exposure it deserves for a fraction of what you’d expect to pay. iPutty, Search Engine Marketing the way business owners like it to be. 775.324.1644

Reno Copy Writing

Reno Copy Writing

Copy Writing is Different Depending on the Promotional Medium

In other words, the copy you write for a television advertisement is probably not going to be effective on the web. Likewise for radio, brochures, outdoor advertising (billboards), newspapers, etc. In order to write copy the achieves your promotional goals, it is critical to understand the dynamics, strengths and limitations of the medium you’re writing for.

Copy Writing for the Internet

Writing for the world wide web is different than writing for other types of media. This is primarily because search engines use web page copy as a primary means of determining the relevance of a given website to the search phrase a visitor is looking for. This is why the phrasing on some websites is different than a company might use on its brochures or in advertisements. Writing for the Internet is a very specialized form of copy writing. iPutty writes copy to maximize your potential of achieving top search engine rankings, and at the same time, effectively promotes your business.

Do it Yourself Copy Writing

Often, business owners and managers write their own promotional material. The line is, “hey, I’m a pretty good writer, I’ll write it myself.” That’s fine if it happens to be true AND the writer has a firm grasp of the type of copy that is effective for a given promotional channel. If you’re not sure, you might be better off hiring a Reno copy writing pro like iPutty a few times to help you gain insight as to what works.