Cassidy Lyon

Content Strategist

My Role at OCG Creative

If your website isn’t ranking well in Google, or you aren’t gaining any leads from your website, it’s likely due to poor copywriting. That doesn’t mean the copy is bad, but it does mean it isn’t written for search engine optimization (SEO). As a content strategist and marketing copywriter at OCG Creative, I do more than just write copy for your website. I use research and SEO strategies to create content of all sorts that engage potential clients, and hopefully, turn them into leads. 

Some of my responsibilities include researching, writing, editing, proofreading, and publishing in WordPress and other website builders. I also write copy for blog posts, email campaigns, and advertisements. Whether you need creative content for a banner or tagline, or research-based copy for an educational blog post, I can help.

What I Like About My Role

Writing has always been something I’ve enjoyed doing, and now I get to write with a greater purpose. Our clients all have different needs and preferred writing styles and I enjoy getting to use that diversity to expand my knowledge of writing and provide quality content for each client. I also enjoy researching various topics and love that I get to learn new things every day at work.

My Goals

I hope to see OCG continue to grow each department for greater collaboration opportunities. I’d love to be able to work with other copywriters to learn different writing styles and techniques and to hopefully teach others the amazing things I’ve learned with OCG.

Things I Like Away From Work

I was born and raised in Reno, Nevada, and grew up with a twin sister who I get to call my best friend and co-worker! While being a native to the city of Reno, I’ve gotten to appreciate all that this town and its surrounding areas have to offer. I do look forward to experiencing new adventures sometime down the road though. I mostly enjoy spending time at home with my husband, Zach, and my dog, Graham, but I also enjoy reading and getting together with friends at local breweries. Although right now I’m busy going to school and working, I hope to one day have a family of my own and I’ve always looked forward to someday becoming a mom.

My Favorite OCG Clients

I love getting to work with clients that are more involved in the writing process. Hearing their feedback and suggestions helps me create content that they can be proud of, and gives me a better sense of their preferred writing styles. I try to take the same passion they have for their business and incorporate that into their content to really reflect the dedication they have for their company. I’ll write and rewrite content until it’s perfect because I want to give the client the best quality work possible.

Summing Up

Since starting at OCG, I’ve gained great insight into the world of digital marketing and business strategies. This has pushed me to learn other aspects of the industry beyond simple copywriting, such as strategizing and SEO, to create content that brings traffic to your site. Arjun Basu – a Canadian author and copywriter – said “without strategy, content is just stuff, and the world has enough stuff”. I’ll help you stand out from your competition by providing quality content that engages, educates, and captivates your audience to use your products or services.

My main goal when creating content for websites or blogs is to write them for search engine optimization. Utilizing important keywords into a website’s content will help our client’s presence become more well-known and directs the right traffic to their site. With some in-depth research and a bit of help from the client, I can create website copy, blog posts, and email campaigns that turn potential customers into genuine leads.